Friday, November 15, 2013

Ezaki Glico Baiton d'or (luxury version of Pocky)

A few days late, but Happy Pocky Day... (11/11) Yes, in Japan, there is a Pocky Day. If you're wondering what Pocky Day is... it's similar to Valentine's Day where people give each other Pocky for the sake of romance. And.. No, you don't need to have a boyfriend to receive a Pocky. You can receive one from friends, family, etc. Plus, on the day, Pocky are on sale at the price of 111 yen, and in some drug store, the price lowered to 108 yen in the city I live in. 

So, in the honor of the belated Pocky Day, today I will be reviewing about Baton d'or (luxury version of Pocky). 

Baton d'or is an extended line of Pocky, but more luxurious through the use of expensive ingredients, produced by... Ezaki Glico. Baton d'or means 'golden stick' in French, which tries to emphasize the meaning behind this brand, how luxurious and sophisticate it is, guess that's why they use French name. This product line was released in the mid of 2012, and have been in quite a high demand. 

Currently, there are only two shops in the whole of Japan that sell Baton d'or, and both are in Osaka (Umeda Hankyu and Takashimaya Osaka). Most of the days, all of the Baton d'or are sold out by 2pm as they are quite limited. When I was purchasing these expensive Pocky at Umeda Hankyu, I had to wait in line for nearly two hours.

There are four main flavors: Strawberry, Milk (chocolate), Cafe, and Vanilla (white chocolate). 

Seasonal products: Purple sweet potato (October-December 2013), Uji Matcha (January 2014~) and Sakura (March 2014~)

I got to taste five flavors (Uji matcha, straberry, milk, cafe, vanilla), and I have to say, the bread stick part smells heavenly. Obviously, they are made with fine butter. As for the coating part, my favorite will have to be the Uji Matcha, as the favor is very deep and satisfactory. All the other coatings were good as well. Cafe (coffee) has real crushed beans mixed with white chocolate. Strawberry has real strawberries mixed with white chocolate. Milk chocolate has a strong sense of vanilla to it, while white chocolate has a slight smell of almond-ish.

At 481 yen per 20 sticks, it's rather expensive. Even though I think it's a good experience for me, I will stick with my normal Pocky sticks.

Recently, I've started a Facebook page for reviewing Japanese snacks in English and Thai. So if you're interested, please check it out :)

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